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Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and ensures long-term sustainability. This article explores two key marketing approaches: Long-Term Marketing and Performance Marketing. Understanding Both Strategies: Customize Your Approach Each strategy offers distinct advantages and disadvantages. Comprehending both […]
Thai Retail Industry Sees Exceptional Recovery in the Second Half of the Year
After several challenging years due to the pandemic, the Thai retail industry is beginning to show signs of recovery and continuous growth. Data indicates that the industry’s growth rate was at 3.1% in 2022, 3.4% in 2023, and is projected to increase to 3-5% in 2024. What are the driving forces behind this recovery, and […]
Beyond the Clicks & Bricks, 11 Trends Set to Reshape Retail Industry
Tired of tired buzzwords? Let’s dive into 11 emerging trends that can revolutionize retail in 2024. We’ll skip the overhyped fads and table stakes (we hear you, BOPIS, personalization, and contactless payments!) and focus on developments poised to change the game. 1. Generative AI: From Barcodes to BrillianceSay goodbye to repetitive tasks and hello to […]
Thai’s Retail Industry 2023-2026: Thriving Today, Soaring Tomorrow!
In 2023, the modern retail business gradually improved in line with the economy. The main drivers were: However, the purchasing power of most people was pressured by rising living costs, causing sales to grow only slightly at 3.0-4.0%. For 2024-2026, the business is expected to grow at an average rate of 4.0-5.0% per year, driven […]
From Shopper Chatter to Retail Riches
Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they had…” in reviews, chats, and social media, transforming them into actionable gold. Imagine predicting purchases before carts fill. Analyse online whispers to identify must-haves and adjust inventory before shelves yawn. […]
Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024
🛒 Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024! ✨ Last year’s show connected over 7,000+ decision-makers and is back with 60% of past exhibitors already secured for 2024.Join them and be part of the vibrant ASEAN retail community! 🤝 ✨ ASEAN Retail Show is your prime opportunity for:– Connecting […]
The Experience Economy
Reimagining Retail for Department Stores & Shopping Malls Here are some actionable solutions and ideas for department stores and shopping malls to thrive in the new chapter, “The Experience Economy.” *Transform retail spaces into dynamic hubs by curating unique collections that tell stories and cater to specific interests. Collaborate with local artisans, host thematic pop-up […]