ARTICLES
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
NEWS
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
Thai Retail Industry Sees Exceptional Recovery in the Second Half of the Year
After several challenging years due to the pandemic, the Thai retail industry is beginning to show signs of recovery and continuous growth. Data indicates that
Beyond the Clicks & Bricks, 11 Trends Set to Reshape Retail Industry
Tired of tired buzzwords? Let’s dive into 11 emerging trends that can revolutionize retail in 2024. We’ll skip the overhyped fads and table stakes (we
Thai’s Retail Industry 2023-2026: Thriving Today, Soaring Tomorrow!
In 2023, the modern retail business gradually improved in line with the economy. The main drivers were: However, the purchasing power of most people was
From Shopper Chatter to Retail Riches
Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they
Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024
🛒 Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024! ✨ Last year’s show connected over 7,000+ decision-makers and is back
INDUSTRY NEWS
- Muji to appoint administrators as it lines up pre-pack deal
Japanese retailer Muji has filed for administration with a pre-pack deal understood to be in the offing.
- เปิดตัว Samsung Galaxy M55 รุ่นกลางที่ได้ขุมพลัง Snapdragon 7 Gen 1 ชาร์จไฟไวขึ้น
Samsung เผยโฉม Galaxy M55 ใหม่ล่าสุดที่สเปกดีกว่ารุ่นกลางอีกตระกูลอย่าง Galaxy A55
- Huawei's profit doubled in 2023 as smartphone, autos business picked up
Chinese telecommunications company Huawei said Friday its net profit for 2023 more than doubled thanks to better product offerings.
- Have REI’s Campgrounds and Guided Adventures Cracked the Experiential Retail Code?
REI has set its sights on expanding camping opportunities with a recent acquisition. How does REI's strategy of combining the thrill of outdoor exploration with modern amenities align with evolving consumer expectations for experiential retail?