ARTICLES
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
NEWS
Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies
In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and
Thai Retail Industry Sees Exceptional Recovery in the Second Half of the Year
After several challenging years due to the pandemic, the Thai retail industry is beginning to show signs of recovery and continuous growth. Data indicates that
Beyond the Clicks & Bricks, 11 Trends Set to Reshape Retail Industry
Tired of tired buzzwords? Let’s dive into 11 emerging trends that can revolutionize retail in 2024. We’ll skip the overhyped fads and table stakes (we
Thai’s Retail Industry 2023-2026: Thriving Today, Soaring Tomorrow!
In 2023, the modern retail business gradually improved in line with the economy. The main drivers were: However, the purchasing power of most people was
From Shopper Chatter to Retail Riches
Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they
Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024
🛒 Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024! ✨ Last year’s show connected over 7,000+ decision-makers and is back
INDUSTRY NEWS
- Amazon faces legal challenge from GMB over latest anti-union drive
GMB Union has filed legal proceedings against Amazon in response to what it claims is the ecommerce giant's latest anti-union drive.
- หลุดแบตเตอรี่เคส Samsung Galaxy Buds3 Pro คาดว่าจะเหมือนเดิมทุกอย่าง
ลือกันว่า Samsung Galaxy Buds3 Pro อาจจะมีแบตเตอรี่ขนาดเท่าเดิม
- Paramount CEO Bob Bakish could be out as soon as Monday as Skydance merger talks continue
Paramount Global reports its quarterly earnings Monday.
- How Should JOANN Capitalize on Its Second Chance?
Earlier this year, JOANN filed for bankruptcy due to a significant decline in customer spending. Now the retailer is exiting bankruptcy proceedings. What strategic shifts should we anticipate from JOANN to regain market share and enhance competitiveness against lower-priced rivals like Hobby Lobby?
