Mastering the Marketing Mix: Long-Term vs. Performance Marketing Strategies

In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and ensures long-term sustainability. This article explores two key marketing approaches: Long-Term Marketing and Performance Marketing. Understanding Both Strategies: Customize Your Approach Each strategy offers distinct advantages and disadvantages. Comprehending both […]

From Shopper Chatter to Retail Riches

Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they had…” in reviews, chats, and social media, transforming them into actionable gold. Imagine predicting purchases before carts fill. Analyse online whispers to identify must-haves and adjust inventory before shelves yawn. […]

The Experience Economy

Reimagining Retail for Department Stores & Shopping Malls Here are some actionable solutions and ideas for department stores and shopping malls to thrive in the new chapter, “The Experience Economy.” *Transform retail spaces into dynamic hubs by curating unique collections that tell stories and cater to specific interests. Collaborate with local artisans, host thematic pop-up […]

Destination E-Commerce: A Paradigm Shift in Retail

In the evolving landscape of e-commerce, success used to rely heavily on search engine optimisation (SEO) and performance marketing. Retailers who effectively attracted traffic and converted visitors into customers were deemed successful. However, towards creating immersive and engaging shopping experiences. This shift has given rise to destination e-commerce stores. Unlike traditional online marketplaces, destination e-commerce […]


One Bangkok, the largest holistically integrated district in the heart of Bangkok, has become the country’s first real estate project to obtain the Platinum WiredScore certification– the highest certification from WiredScore for its office towers. The One Bangkok District has been designed to meet the Wiredscore and SmartScore standards ensuring Tenants on the stability of […]